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Melty Way Case Study
Grilled Cheese Savant

Melty Way

Owner Rob Hale of Melty Way shares a peek into how his entrepreneurial dream of grilled cheese domination began. He didn’t just open a store one day, rather he began by writing menus and testing his recipes on friends. Rob knew that a website would be an important part of the story. David Nibley, the CMO says, “Our website helps people understand our brand and our personality.”

Partner Brand:
Partner Brand: Bluehost


Web partner Bluehost makes it easy for David, who is a designer but not a programmer, to make changes on the fly, keeping the website as fresh as Rob’s latest menu.


Rob and David both love when customers have explored their site and menu, and then come through the door with a craving for that very special grilled cheese.

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