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If You’re a Small Business — You Need to Pin It!

If You’re a Small Business — You Need to Pin It!

If you’re a small business owner, you likely lie awake at night racking your brain for ways to drive new customers to your door. We will be covering a wide variety of strategies for growing your business in this column, and the one that I would like you to think about first is Pinterest.

Now I know what you are thinking. “My business is not visual,” or even more likely, “I’m not that visual,” followed quickly by, “Why would people want to look at my business?”

I’m here to tell you that Pinterest is one of the most underutilized resources that can help you build a relationship with your existing customers and develop one with new customers.

For example, did you know that: 

  • Pinterest has 53 million monthly unique users globally, with three quarters of usage coming through its mobile app
  • Shoppers referred to a site from Pinterest are 10% more likely to buy from that site 
  • 80% of Pinterest users are women, while 50% of all Pinterest users have children
  • The average Pinterest user has a household income of over $100,000
  • The average American Pinterest user follows an average of 9 retailers on Pinterest
  • Pinterest drives more revenue per click for eCommerce sites than Facebook or Twitter 

So now that I’ve got your attention, you’re probably wondering how to get started using Pinterest.

First, open a business account on Pinterest by visiting the special site for business.

Then, start thinking of your business in pictures. Imagine your Pinterest board as a social scrapbook of sorts – a way to share the tastes, values and principles of your business, as well as a great way for people to eavesdrop on your strategies and really engage with your brand.

Engage your audience by sharing the top products or services that you offer. You can also promote deals, sales and offers. Just turn that thought into a picture, and off you go. You can also use Pinterest to gauge potential interest and feedback for new products that are in your pipeline for the future.

Still not convinced? Check out how these businesses used Pinterest to drive their success.

Laurie Coots
Small Business Advocate

(Sources: eMarketing, TheSocialSkinny, 10ALike, Wishpond, MachoArts, SearchEnginePeople, The Guardian)

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