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Small Business Economic and Political Sentiment

The results from Endurance International Group’s U.S. Small Business Economic and Political Sentiment Survey are in, and they offer very interesting insights into small business owners’ views on the economy, policy issues, and the current field of Presidential candidates.

The survey was conducted between August 24 – 31, 2015, and surveyed 1,263 U.S. small business owners, all of whom use Endurance’s web presence solutions. For purposes of this survey, small businesses are defined as employing 10 or fewer people on either a full-time or part-time basis.

While most small business owners had a positive outlook for their own business, this was not the case for the overall economy. The survey results show that 71% of small businesses owners feel positive about the current state of their business, yet remain concerned about the general economy for the remainder of 2015. 52% of small business owners cite the ‘health of the overall economy’ as the most important issue to their small business.

From a political standpoint, neither political party stands out to small business owners as an advocate for the small business industry. A majority (72%) of small business owners do not feel that the current group of Presidential candidates is addressing issues important to small business, and those surveyed were essentially split on which party they feel best represents small business – with the Republican Party at 24% and Democratic Party at 23%.

When asked about their thoughts on who would be the most effective leader on issues important to small business, survey respondents selected Donald Trump the highest-ranking Republican candidate at 23% and Bernie Sanders the highest-ranking Democrat at 18%.

Full survey results can be found online here.

For more information, read the latest press release: Small Business Owners Feel Optimistic About Their Businesses, yet Bleak on the Economy for the Remainder of 2015.

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