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ENDURANCE INTERNATIONAL GROUP AND APPMACHINE UNVEIL INSTANT APPMACHINE, A SLEEK NEW MOBILE APP CREATOR FOR SMALL BUSINESS

Burlington, MA – Endurance International Group (NASDAQ: EIGI) today unveiled Instant AppMachine, its first product collaboration with Netherlands-based technology developer AppMachine. Instant AppMachine enables users to create a professional mobile application in minutes from a smartphone, tablet or desktop, with no coding required. Designed around a simple, easy-to-use interface, Instant AppMachine makes having a unified mobile presence within reach for small businesses and individuals who don’t have the time, money, or resources to develop their own mobile application. Endurance CEO Hari Ravichandran and AppMachine CEO Siebrand Dijkstra together unveiled Instant AppMachine at a lunch kicking off the start of SXSW Interactive 2015 in Austin, Texas.

Instant AppMachine is the next generation in DIY (“do-it-yourself”) for small businesses looking to more meaningfully engage with their customers by giving them one place to learn, engage, and transact with their business. For small businesses, Instant AppMachine can connect all aspects of a business’s current web presence into a unified HTML5 mobile site, syncing up with their desktop presence as well as with social media and other content published online. Instant AppMachine can also seamlessly migrate that mobile site into a native mobile application for both iOS and Android operating platforms. The product is currently available in a limited beta version and will be widely available to consumers in the summer of 2015. To see Instant AppMachine in action, watch how The National Parks, a Utah-based rock band, used it to connect with and grow their fan base: http://youtu.be/w3fM_-QLuPo.

“Small business owners are busy running the day-to-day of their businesses. They need access to affordable, simple-to-use tools that can get them online and mobile, without a lot of fuss,” said Endurance CEO Hari Ravichandran. “Instant AppMachine provides exactly that: a simple way for small businesses to ‘go-mobile’ and connect with their customers without having to spend a lot of money and time connecting all the technology dots. We’re really excited about this first collaboration with AppMachine and look forward to partnering with them on future products.”

On Tuesday, Endurance released Small Business Perspectives on Mobile, the results of a 2015 survey of its U.S.-based small business customers. The survey found that a majority of respondents (68%) believe having a mobile app would help them sell more and engage better with their customers. However, more than three quarters of respondents (78%) said they do not currently have a mobile solution or mobile app for their business.

The survey also found that a vast majority of small business owners understand the mobile opportunity – more than 70% of survey respondents feel having a mobile solution or app would positively impact their business – but they are slow to act because of the perceived barriers to entry. Half of the respondents cited lack of skill and knowledge as the biggest barrier to having a mobile solution or app and nearly a quarter (22%) cited concerns about cost. The full survey results can be found here.

About AppMachine

AppMachine provides app building products and capabilities to beginners and professionals alike, enabling them to create web-based and native mobile applications for iOS, Android and Windows Phone 8. Founded in 2011, the company has more than 150,000 users in 140 countries and employs 40 people in offices in San Francisco, Brazil and The Netherlands.

About Endurance International Group

Endurance International Group (NASDAQ: EIGI) helps small and medium-sized business owners establish, manage and grow their businesses by harnessing the power and promise of the web. As a leading provider of cloud-based platform solutions to help small and medium- sized business owners succeed online, Endurance, through its family of brands – including Bluehost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace and ResellerClub – supports approximately 4.1 million subscribers and is able to tailor solutions for small businesses at every stage and level of sophistication. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,500 people. For more information, visit endurance.com.

Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries. 

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